WHY FFT?
Your best interest is our only interest.™
The words "Your best interest is our only interest" are more than just our tagline. To us, these words make up the heart and soul of who we are. They guide our mission and steer everything we do to help our clients every day.
Here at First Financial Trust (FFT), we put each client's best interests first because our clients are like family. Every relationship is unique and each client's needs are deeply personal. As part of the FFT family, one of our dedicated investment professionals will be your trusted investment partner. No impersonal call centers or one-size-fits-all investments here. We deliver honest, proactive, personalized guidance and advice. We are always thinking and acting based on what's best for you, your family, and your future.
HOW WE'RE DIFFERENT
Your True Fiduciary.
Fact: Not all investment professionals are created equal.
When choosing the right investment partner, one of the most important questions you need to ask is, "Are you a true fiduciary?" The answer from many financial advisors and investment professionals is unequivocally: no. As one of about fifty nationally chartered trust companies in the United States, First Financial Trust is a true fiduciary. This means we are always thinking and acting in each client's best interest and always putting our clients first, over and above any individual or firm goals.
Being a true fiduciary is not only the key driver of our company's mission, it also means that we are held to a higher standard - the Fiduciary Standard - which requires that we meet stringent rules and regulations defined by the U.S. Investment Advisers Act of 1940.
How does First Financial Trust compare |
First Financial Trust |
Broker/Dealers |
Self-Service Technology Platforms |
Registered Investment Advisors |
---|---|---|---|---|
> Operates as a true fiduciary and acts in client’s best interests |
![]() |
![]() |
![]() |
![]() |
> Held to the Fiduciary Standard |
![]() |
![]() |
![]() |
![]() |
> Regulated by the OCC, not the SEC |
![]() |
![]() |
![]() |
![]() |
> Manages total financial relationship (trusts, investments, estates) |
![]() |
![]() |
![]() |
![]() |
> Communicates pro-actively; provides investment advice & counsel regularly |
![]() |
![]() |
![]() |
![]() |
> Holds assets in client’s name, not firm name |
![]() |
![]() |
![]() |
![]() |
> Discloses completely transparent fee structure |
![]() |
![]() |
![]() |
![]() |
> Provides experienced advisors & administrators that directly manage each investment account |
![]() |
![]() |
![]() |
![]() |
> Dedicated, personal service – client always has “someone to call”; financial professionals available to speak with clients and answer questions |
![]() |
![]() |
![]() |
![]() |
> Accessible and convenient. Easy, straightforward communication. |
![]() |
![]() |
![]() |
![]() |
> Human - team knows clients as people, not account numbers |
![]() |
![]() |
![]() |
![]() |
> Nationally chartered trust company – one of only about fifty in the U.S. |
![]() |
![]() |
![]() |
![]() |
As we said before, being a true fiduciary is more than governance or regulations, it's how we run our business and why we are so passionate about working with our clients every day.
When it comes to your money, your family and your future, you deserve a true fiduciary to ensure your best interests always come first.
OUR APPROACH
Long-term relationships built on 100% trust and transparency.
Honesty, transparency, and communication are hallmarks of the FFT approach. We help our clients protect and grow their assets through trust administration, investment management, and estate settlement services. We listen carefully to understand each client's unique situation and goals, and then bring decades of market experience to the table to develop a holistic, completely customized plan to meet those specific needs.
We get to know each client personally, building strong relationships and spending time regularly talking about life changes that can affect a personal financial plan. We pride ourselves on our accessibility. This means you can always reach your dedicated FFT investment professional, who knows you as a person, not an account number. Our customer-focused approach ensures objectivity and transparency and allows us to focus entirely on the best strategies to meet your goals.